Alive Naturalsound feature in The Blues / Classic Rock magazine – interview with Patrick Boissel, John The Conqueror, Hollis Brown, Buffalo Killers, Left Lane Cruiser, Lee Bains, and more
It shouldn’t happen to a label boss. But when you’re at the helm of Alive Naturalsound, it frequently does. “T-Model Ford was a character, that’s for sure,” reflects Patrick Boissel, of the batshit-crazy Mississippi bluesman who came aboard shortly before his death last summer. “When we met him, in his later years, he was pretty foggy: all those years of fried chicken and booze had led to several strokes and he wasn’t always sure what town he was in. He was happy to show you the knife he was carrying in his pocket, though. You never know when a 90-year-old man is going to get into a knife fight!”
“On is last trip to LA we all went down to the studio where he was recording for us. My wife and business partner, Suzy Shaw, was asking about his family and stuff like that, and he said: ‘Well, I have eight children, and my oldest is in jail for raping his own child. In the same tone that most people would tell you their kid was a doctor or something. Kind of hard to know what to say to that. But that session we did with him in LA was a ball…”
Two decades since he founded Alive in the Los Angeles warehouse that remains its mothership, Boissel still revels in recounting his life at the sharp end of an independent record label. “I once signed a deal with Kim Fowley on a piece of toilet paper in a New York hotel,” he smiles, happy to revisit the war-stories. “There was also one time I met up with a band in a Hollywood motel to get the contracts signed, and while the leader of the band was doing business with me, the drummer was on the bed naked, pleasuring himself, with his socks on. In the early days, we were dealing with a couple of nuts. Eventually, I bought a baseball bat to the office for defense…”
But Boissel isn’t just a great raconteur. Right now, he’s the man with the sharpest eye and driving force behind the blues label that many consider the most influential around. We’d go along with that. Every month, it seems, like a diamond among the teetering smokestacks of promos that festoon The Blues office, there’ll be a new release with that distinctive swirled logo, and the crackle of possibility that here, once again, is our next favourite band. We’ve never used an Alive CD as a coffee coaster – and at a music mag, there’s no higher compliment.
“The Alive label is definitely cool here in the US,” says Pierre Moore of Philly trio John The Conqueror. “But I think it might be even more respected in Europe. We were sitting in a bar in Bordeaux, and the bartender was just randomly playing songs. He played three Alive bands in an hour, without knowing that we were a band on Alive. So it’s definitely got a following.”
All bets are off when you hit ‘play’ on an Alive CD (or, indeed, drop the needle on the label’s healthy output of vinyl). The album to come might be the twilight-years last-gasp of a toothless, abrasive, alcoholic octogenarian who no sane A&R man would touch with a bargepole. It might equally be the debut of a pockmarked gang of boondocks blues-punks who’ll manage one tour before imploding. Ask for the rhyme and reason behind the roster and Boissel shrugs: “There was no grand plan or crusade. It all just evolved organically, signing one band after another. At this point, I just want to release great music by passionate and genuine people. We’ve taken different directions, but I’m very proud of what we’ve achieved in recent years. ”
No question, in 2014,business has never been boomier. But if it’s superficially tempting to cast Alive as the post-millennial upstart stealing a march on Fat Possum as the US independent to beat, a little digging reveals the operation’s heritage runs deeper. “We began back in the early-90s, when Nirvana was saving rock music, “recalls Boissel. “I’ve worked with Bomp! Records for many years, overseeing production, manufacturing and so on [the two labels still share a location in LA].




